Earlier Posts

PPM and Voltair (aka the Emperor's New Clothes) How PPM REALLY Works 2015.07.21

Is Voltair a "Bargain"Foti Says it Does not encode, but that means a Station does not get credit? 2015.07.23

Voltair - Won't Get Fooled Again: More Fiction Debunked 2015.07.24

How I Determined there were 957 Competitive Stations in the 48 PPM Markets 2015.07.27

Are You Smarter Than a 5th Grader? AQH Ratings Year to Year in All PPM Markets 2015.07.27

A Conversation With A Market Manager about his Voltair 2015.07.28

Unnamed Sources - When They Say They Have No Agenda, Time to Triple Check Everything! Real Life Explains of How People Manipulate Information 2015.07.29

Does the Moon Determine Your Nielsen PPM Ratings? Did Voltair Change the Annual May to June Decline? 2015.08.03

Voltair In The Top 10 Markets Where Companies are "All In" 2015.08.06

Harker Busted Spinning Facts in his Blog: Look at the Evidence and Decide For Yourself (As Well as ALL Talk Format Stations in PPM Markets Year to Year) 2015.08.11

 

“….I believe all broadcast stations should have a deep understanding of how the PPM system works in the real world, not in the ideal world of the designers’ laboratory.      Dr. Barry Blesser, 25-7 Systems/Telos Alliance and Voltair Inventor 8/18/2009

 

And I Agree 100%!

 

8/17/2015

Voltair and MLB

During a phone conversation last week, someone asked me how MLB Play by Play looked Year to Year with the advent of Voltair. It was a great question that needed an answer so it did not take any arm twisting for me to want to take a look at it.

MLB Games are 3+ hours and for much of the game, a large portion of that time is ambient crowd noise and an occasional announcer. And                                            those                               long                                     pauses. As ambient crowd noise (and sometimes announcer's voices) do not always produce a good PPM Watermark, this is where a Voltair should REALLY shine if there were ANY issues with a station not receiving proper credit due to encoding issues.

So I examined June 2014 > June 2015 results for the 29 USA based MLB Flagship Stations Persons 25-54 AQH Ratings Total Week. Nielsen June 2014 had essentially 0 Voltairs and Nielsen June 2015 (ending mid-June) had over 600+ Voltairs in the field, the last month we can get this clean of a split.

Bottom line, of the 29 stations examined, 26 of the 29 were either flat, up +.1 and or down -.1, and that means the 26 stations with a no change or a .1 change were all statistically flat year to year, as a .1 increase (or decrease) is essentially margin of error. Anything less than a .1 AQH increase cannot be monetized anyway.

There were only 3 stations that were outside of a .1 AQH Rating Change.

KCSP-AM, Kansas City (+.4), WTAM-AM, Cleveland (+.2) and WTMJ-AM, Milwaukee (-.3)

I have discussed the #1 gainer, KCSP-AM in multiple previous posts. Entercom was not using a Voltair on the station during the June Book, but the red hot Kansas City Royals were on fire as was the town (much has been written about this in the National Mainstream Media, including setting a record for the 2015 MLB All-Star Game Starters and votes). This one cannot be put in the win column for Voltair.

 

So what could have caused WTAM-AM to increase (+.2) year to year? Couldn’t be that they were the Flagship Station for Lebron James’s homecoming season for the Cleveland Cavaliers who were in the 2015 NBA Finals during the June 2015 PPM, could it? According to several long time sports fans that live in Cleveland, this is exactly what had Cleveland and WTAM-AM on fire in June, not the Indians. Even more telling is that WTAM-AM has dropped .1 AQH Rating in EACH of the last 2 months as the NBA Season came to an end. Give King James credit for this one, not King Voltair. Considering the comments about the Cavaliers v Bulls during the Voltair Webinar on 5/12/2015, even Cleveland resident King Frank would probably admit this is a win in the Cavs column. He never mentioned the Indians in the webinar!

 

So the only other station out of the +/- .1 AQH Rating range is WTMJ-AM (-.3). I only lived in Milwaukee for 6 weeks in 1980 and needed an Electric Blanket in early August, which is about the extent of my knowledge on Milwaukee. But others tell me that in 2014, the Brewers had one of the best records in the MLB while this year it is atrocious. The Brewers came out of the gate losing this year and it has been a horrible season overall. The Brewers have the 2nd worst record in all of MLB this year. In 2014, WTMJ-AM had incredible ratings. However, if you look back to 2013, you'll see that 2014 was a spike based on the Brewers incredible season. WTMJ-AM is actually back at the historical levels in 2015, compared to outlier season of 2014.

So all 3 "outliers" can be traced to something besides a Voltair.

Best Info

Y to Y AQH

Region

MRC

Market

Station

Persons 6+

Monday-Sunday 6A-12M

June 2014 > June 2015

Voltiar

Change

MidWest

MRC

34

KCSP-AM

Kansas City

Entercom

Royals

No

0.4

MidWest

MRC

31

WTAM-AM

Cleveland

iHeartMedia

Indians

Yes

0.2

MidWest

MRC

30

WLW-AM

Cincinnati

iHeartMedia

Reds

Yes

0.1

East

MRC

21

WJZ-FM

Baltimore

CBS

Orioles

50/50

0.1

South

MRC

6

KBME-AM

Houston

iHeartMedia

Astros

Yes

0.1

MidWest

MRC

16

KTWN-FM

Minneapolis-St Paul

Northern Lights

Twins

Unknown

0.1

East

 

1

WFAN-FM

New York

CBS

Yankees

Yes

0.1

South

MRC

5

KRLD-FM

Dallas-Fort Worth

CBS

Texas Rangers

Yes

0.1

South

MRC

19

WDAE-AM

Tampa-St Petersburg

iHeartMedia

Rays

Yes

0.1

East

 

1

WOR-AM

New York

iHeartMedia

Mets

Yes

0.0

East

MRC

2

KLAA-AM

Los Angeles

LAA 1 LLC

Angels

Unknown

0.0

West

MRC

2

KLAC-AM

Los Angeles

iHeartMedia

Dodgers

Yes

0.0

MidWest

MRC

3

WSCR-AM

Chicago

CBS

White Sox

Probable

0.0

West

MRC

4

KGMZ-FM

San Francisco

Entercom

Giants

Probable

0.0

West

MRC

4

KNBR-AM

San Francisco

Cumulus

Oakland A's

Probable

0.0

East

 

7

WJFK-FM

Washington, DC

CBS

Nationals

Yes

0.0

East

MRC

8

WPHT-AM

Philadelphia

CBS

Phillies

Yes

0.0

South

MRC

9

WYAY-FM

Atlanta

Cumulus

Braves

No

0.0

East

 

10

WEEI-FM

Boston

Entercom

Red Sox

Probable

0.0

West

MRC

11

WINZ-AM

Miami-Fort Lauderdale

iHeartMedia

Marlins

Yes

0.0

MidWest

MRC

12

WXYT-FM

Detroit

CBS

Tigers

Probable

0.0

West

 

13

KIRO-AM

Seattle-Tacoma

Bonneville

Mariners

Unknown

0.0

West

MRC

14

KMVP-FM

Phoenix

Bonneville

Diamondbacks

Most likely no

0.0

South

MRC

19

KOA

Denver

iHeartMedia

Rockies

Yes

0.0

East

MRC

26

KDKA-FM

Pittsburgh

CBS

Pirates

50/50

0.0

MidWest

MRC

3

WBBM-AM

Chicago

CBS

Cubs

Yes

-0.1

West

MRC

17

XPRS-AM

San Diego

Broadcast Company of the Americas

Padres

Unknown

-0.1

MidWest

MRC

22

KMOX-AM

St Louis

CBS

Cardinals

50/50

-0.1

MidWest

MRC

40

WTMJ-AM

Milwaukee-Racine

E. W. Scripps

Brewers

No

-0.3

South

MRC

9

WCNN-AM

Atlanta

Cumulus

Braves

Unknown

0.0

 

YELLOW INDICATES FLAT OR +/- .1 WHICH IS STATISICALLY FLAT YEAR TO YEAR.

 

Toronto is not rated by Nielsen. Note: WCNN-AM is the official Flagship for the Braves, even though the games are simulcast on WYAY-FM, due to WCNN's signal limitations. No matter, both stations are flat year to year, not changing the results.

 

Stations Rating

% Stations

% Stations

Up

Down

Flat

Rating UP

Rating DOWN

9

4

16

31.0%

-13.8%

 

 

Even if we look beyond the margin of error to actual numbers, 29 MLB teams and only 9 Stations up? Only 31%? Less than 1/3?

 

So take KCSP-AM out of it, as it is known they did not have a Voltair, only 8 stations, that MAY have had a Voltair, are up?

 

In all fairness, the only station with a .2 increase (iHeart’s WTAM-AM) most certainly had a Voltair, but so were at least 1 if not 2 with a -.1 decrease.

 

With all those “2 and 3 Quarter Hours of no meters” fish that got away without a Voltair that we are continually told about, shouldn’t the numbers be MUCH higher? Where are all those anecdotal 30% - 90% increases we keep hearing about?

 

Take out Non-Voltair KCSP-AM (+.4) and the number of stations that increased falls to 27.6%.

 

Take out KCSP-AM +.4 AND King James' WTAM-AM +.2 and the percentage of stations that increased is only 24.1%. Not a horrible, but shouldn't this be much higher if Voltair was working?

 

One would think that MLB Play By Play would have absolutely exploded this year with the availability of a Voltair, that is, if there was REALLY an issue with codes and credits.

 

This certainly indicates that in the “torture tests” of live MLB Play By Play, the Voltair changed…..essentially nothing!

 

Are you are old enough to remember, “Where’s the Beef”? If not, Google it. It was perhaps the most successful marketing campaign ever in the Burger Wars. But the question is still valid today in this analysis.

 

As one can see, assumptions do not always become facts.

 

 

 

Additional Info: In a conversation with Gabe Hobbs over the weekend, he suggested that even though many of the Flagship Stations had strong Morning Shows regardless of MLB Play By Play, one might also want to look at changes in Morning Drive from recycling, as well as 7P-12M.

As you can see, Morning Drive was even worse than full week with 9 Stations Down, compared to only 4 Stations Down Full Week! However, there were 4 outliers which went up, compared with only 2 Full Week. So, essentially the Outliers that saw their ratings go up as well as the total number of Stations going down overall doubled from the Monday-Sunday 6A-12M numbers.

Best Info

Y to Y AQH

Region

MRC

Market

Station

Persons 25-54

Monday-Friday 6A-10A

June 2014 > June 2015

Voltiar

Change

MidWest

MRC

34

KCSP-AM

Kansas City

Entercom

Royals

No

0.4

MidWest

MRC

30

WLW-AM

Cincinnati

iHeartMedia

Reds

Yes

0.4

MidWest

MRC

31

WTAM-AM

Cleveland

iHeartMedia

Indians

Yes

0.2

West

MRC

14

KMVP-FM

Phoenix

Bonneville

Diamondbacks

Most likely no

0.2

East

 

1

WOR-AM

New York

iHeartMedia

Mets

Yes

0.1

MidWest

MRC

16

KTWN-FM

Minneapolis-St Paul

Northern Lights

Twins

Unknown

0.1

East

 

10

WEEI-FM

Boston

Entercom

Red Sox

Probable

0.1

West

 

13

KIRO-AM

Seattle-Tacoma

Bonneville

Mariners

Unknown

0.1

West

MRC

17

XPRS-AM

San Diego

Broadcast Company of the Americas

Padres Check

Unknown

0.1

East

MRC

2

KLAA-AM

Los Angeles

LAA 1 LLC

Angels

Unknown

0.0

West

MRC

2

KLAC-AM

Los Angeles

iHeartMedia

Dodgers

Yes

0.0

MidWest

MRC

3

WSCR-AM

Chicago

CBS

White Sox

Yes

0.0

West

MRC

4

KGMZ-FM

San Francisco

Entercom

Giants

Probable

0.0

West

MRC

4

KNBR-AM

San Francisco

Cumulus

Oakland A's

Probable

0.0

South

MRC

5

KRLD-FM

Dallas-Fort Worth

CBS

Texas Rangers

Yes

0.0

South

MRC

6

KBME-AM

Houston

iHeartMedia

Astros

Yes

0.0

West

MRC

11

WINZ-AM

Miami-Fort Lauderdale

iHeartMedia

Marlins

Yes

0.0

MidWest

MRC

12

WXYT-FM

Detroit

CBS

Tigers

Probable

0.0

East

MRC

21

WJZ-FM

Baltimore

CBS

Orioles

50/50

0.0

East

MRC

26

KDKA-FM

Pittsburgh

CBS

Pirates

50/50

0.0

East

 

7

WJFK-FM

Washington, DC

CBS

Nationals

Yes

-0.1

East

MRC

8

WPHT-AM

Philadelphia

CBS

Phillies

Yes

-0.1

MidWest

MRC

40

WTMJ-AM

Milwaukee-Racine

E. W. Scripps

Brewers

No

-0.1

South

MRC

9

WYAY-FM

Atlanta

Cumulus

Braves

No

-0.1

East

 

1

WFAN-FM

New York

CBS

Yankees

Yes

-0.1

South

MRC

19

KOA

Denver

iHeartMedia

Rockies

Yes

-0.1

South

MRC

19

WDAE-AM

Tampa-St Petersburg

iHeartMedia

Rays

Yes

-0.1

MidWest

MRC

22

KMOX-AM

St Louis

CBS

Cardinals

50/50

-0.2

MidWest

MRC

3

WBBM-AM

Chicago

CBS

Cubs

Yes

-0.3

South

MRC

9

WCNN-AM

Atlanta

Dickey

Braves

Unknown

0.0

 

YELLOW INDICATES FLAT OR +/- .1 WHICH IS STATISICALLY FLAT YEAR TO YEAR.

 

Toronto is not rated by Nielsen.

 

Stations Rating

% Stations

% Stations

Up

Down

Flat

Rating UP

Rating DOWN

9

9

11

31.0%

-31.0%

 

7 PM - 12 Midnight really does not change the results either. 10 Stations Up at Night compared to 9 Stations Up in the Full Week numbers – and an additional station lands in the down outliers.

Best Info

Y to Y AQH

Region

MRC

Market

Station

Persons 25-54

Monday-Friday 7P-12M

June 2014 > June 2015

Voltiar

Change

MidWest

MRC

34

KCSP-AM

Kansas City

Entercom

Royals

No

0.4

East

MRC

21

WJZ-FM

Baltimore

CBS

Orioles

50/50

0.3

MidWest

MRC

30

WLW-AM

Cincinnati

iHeartMedia

Reds

Yes

0.2

South

MRC

5

KRLD-FM

Dallas-Fort Worth

CBS

Texas Rangers

Yes

0.2

East

 

1

WFAN-FM

New York

CBS

Yankees

Yes

0.1

South

MRC

19

WDAE-AM

Tampa-St Petersburg

iHeartMedia

Rays

Yes

0.1

MidWest

MRC

3

WSCR-AM

Chicago

CBS

White Sox

Yes

0.1

South

MRC

19

KOA

Denver

iHeartMedia

Rockies

Yes

0.1

MidWest

MRC

31

WTAM-AM

Cleveland

iHeartMedia

Indians

Yes

0.1

East

MRC

26

KDKA-FM

Pittsburgh

CBS

Pirates

50/50

0.0

South

MRC

6

KBME-AM

Houston

iHeartMedia

Astros

Yes

0.0

East

 

1

WOR-AM

New York

iHeartMedia

Mets

Yes

0.0

East

MRC

2

KLAA-AM

Los Angeles

LAA 1 LLC

Angels

Unknown

0.0

West

MRC

2

KLAC-AM

Los Angeles

iHeartMedia

Dodgers

Yes

0.0

West

MRC

4

KGMZ-FM

San Francisco

Entercom

Oakland A's

Probable

0.0

West

MRC

4

KNBR-AM

San Francisco

Cumulus

Giants

Probable

0.0

East

 

7

WJFK-FM

Washington, DC

CBS

Nationals

Yes

0.0

East

MRC

8

WPHT-AM

Philadelphia

CBS

Phillies

Yes

0.0

South

MRC

9

WYAY-FM

Atlanta

Cumulus

Braves

No

0.0

East

 

10

WEEI-FM

Boston

Entercom

Red Sox

Probable

0.0

West

MRC

11

WINZ-AM

Miami-Fort Lauderdale

iHeartMedia

Marlins

Yes

0.0

West

 

13

KIRO-AM

Seattle-Tacoma

Bonneville

Mariners

Unknown

0.0

West

MRC

14

KTAR-AM

Phoenix

Bonneville

Diamondbacks

Unknown

0.0

West

MRC

17

XPRS-AM

San Diego

Broadcast Company of the Americas

Padres Check

Unknown

0.0

MidWest

MRC

12

WXYT-FM

Detroit

CBS

Tigers

Probable

-0.1

MidWest

MRC

16

KTWN-FM

Minneapolis-St Paul

Northern Lights

Twins

Unknown

-0.1

MidWest

MRC

3

WBBM-AM

Chicago

CBS

Cubs

Yes

-0.1

MidWest

MRC

22

KMOX-AM

St Louis

CBS

Cardinals

50/50

-0.2

MidWest

MRC

40

WTMJ-AM

Milwaukee-Racine

E. W. Scripps

Brewers

No

-0.4

South

MRC

9

WCNN-AM

Atlanta

Dickey

Braves

Unknown

0.0

 

 

YELLOW INDICATES FLAT OR +/- .1 WHICH IS STATISICALLY FLAT YEAR TO YEAR.

 

Toronto is not rated by Nielsen. Note: WCNN-AM is the official Flagship for the Braves, even though the games are simulcast on WYAY-FM, due to WCNN's signal limitations. No matter, both stations are flat year to year, not changing the results.

 

 

Stations Rating

% Stations

% Stations

Up

Down

Flat

Rating UP

Rating DOWN

9

5

15

31.0%

-17.2%

 

 

 

Several people thought Persons 6+ data was important for MLB audience, but the results really are not much better. Only 9 up, and only 3 outliers, just like Persons 25-54. For leader KCSP-AM, Persons 6+ is worse than Sales Demo Persons 25-54 as the station has 1/2 the AQH increase Persons 6+ it received with Persons 25-54. However, WTMJ-AM comes in line from the outliers when looking at Persons 6+.

Best Info

Y to Y AQH

Region

MRC

Market

Station

Persons 6+

Monday-Sunday 6A-12M

June 2014 > June 2015

Voltiar

Change

East

10

WEEI-FM

Boston

Entercom

Red Sox

Probable

0.2

East

MRC

21

WJZ-FM

Baltimore

CBS

Orioles

50/50

0.2

MidWest

MRC

34

KCSP-AM

Kansas City

Entercom

Royals

No

0.2

South

MRC

19

WDAE-AM

Tampa-St Petersburg

iHeartMedia

Rays

Yes

0.1

South

MRC

5

KRLD-FM

Dallas-Fort Worth

CBS

Texas Rangers

Yes

0.1

MidWest

MRC

22

KMOX-AM

St Louis

CBS

Cardinals

50/50

0.1

East

MRC

26

KDKA-FM

Pittsburgh

CBS

Pirates

50/50

0.1

MidWest

MRC

30

WLW-AM

Cincinnati

iHeartMedia

Reds

Yes

0.1

MidWest

MRC

31

WTAM-AM

Cleveland

iHeartMedia

Indians

Yes

0.1

East

 

1

WFAN-FM

New York

CBS

Yankees

Yes

0.0

East

 

1

WOR-AM

New York

iHeartMedia

Mets

Yes

0.0

East

MRC

2

KLAA-AM

Los Angeles

LAA 1 LLC

Angels

Unknown

0.0

West

MRC

2

KLAC-AM

Los Angeles

iHeartMedia

Dodgers

Yes

0.0

MidWest

MRC

3

WBBM-AM

Chicago

CBS

Cubs

Yes

0.0

MidWest

MRC

3

WSCR-AM

Chicago

CBS

White Sox

Yes

0.0

West

MRC

4

KGMZ-FM

San Francisco

Entercom

Oakland A's

Probable

0.0

West

MRC

4

KNBR-AM

San Francisco

Cumulus

Giants

Probable

0.0

South

MRC

6

KBME-AM

Houston

iHeartMedia

Astros

Yes

0.0

East

 

7

WJFK-FM

Washington, DC

CBS

Nationals

Yes

0.0

South

MRC

9

WYAY-FM

Atlanta

Cumulus

Braves

No

0.0

West

MRC

11

WINZ-AM

Miami-Fort Lauderdale

iHeartMedia

Marlins

Yes

0.0

West

 

13

KIRO-AM

Seattle-Tacoma

Bonneville

Mariners

Unknown

0.0

West

MRC

14

KTAR-AM

Phoenix

Bonneville

Diamondbacks

Unknown

0.0

MidWest

MRC

16

KTWN-FM

Minneapolis-St Paul

Northern Lights

Twins

Unknown

0.0

West

MRC

17

XPRS-AM

San Diego

Broadcast Company of the Americas

Padres Check

Unknown

0.0

South

MRC

19

KOA

Denver

iHeartMedia

Rockies

Yes

0.0

MidWest

MRC

12

WXYT-FM

Detroit

CBS

Tigers

Probable

-0.1

MidWest

MRC

40

WTMJ-AM

Milwaukee-Racine

E. W. Scripps

Brewers

No

-0.1

East

MRC

8

WPHT-AM

Philadelphia

CBS

Phillies

Yes

-0.1

South

MRC

9

WCNN-AM

Atlanta

Dickey Broadcasting

Braves

Unknown

0.0

 

YELLOW INDICATES FLAT OR +/- .1 WHICH IS STATISICALLY FLAT YEAR TO YEAR.

 

Toronto is not rated by Nielsen. Note: WCNN-AM is the official Flagship for the Braves, even though the games are simulcast on WYAY-FM, due to WCNN's signal limitations. No matter, both stations are flat year to year, not changing the results.

 

Stations Rating

% Stations

% Stations

Up

Down

Flat

Rating UP

Rating DOWN

9

3

17

31.0%

-10.3%

 

 

Nielsen owns all Copyrights to their PPM System, Station Data and their proprietary system. Ownership is not implied by the author.

 

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Earlier Posts

Harker Busted Spinning Facts in his Blog: Look at the Evidence and Decide For Yourself (As Well as ALL Talk Format Stations in PPM Markets Year to Year) 2015.08.11

Voltair In The Top 10 Markets Where Companies are "All In" 2015.08.06

Does the Moon Determine Your Nielsen PPM Ratings? Did Voltair Change the Annual May to June Decline? 2015.08.03

Unnamed Sources - When They Say They Have No Agenda, Time to Triple Check Everything! Real Life Explains of How People Manipulate Information 2015.07.29

A Conversation With A Market Manager about his Voltair 2015.07.28

How I Determined there were 957 Competitive Stations in the 48 PPM Markets 2015.07.27

Are You Smarter Than a 5th Grader? AQH Ratings Year to Year in All PPM Markets 2015.07.27

Voltair - Won't Get Fooled Again: More Fiction Debunked 2015.07.24

Is Voltair a "Bargain"Foti Says it Does not encode, but that means a Station does not get credit? 2015.07.23

PPM and Voltair (aka the Emperor's New Clothes) How PPM REALLY Works 2015.07.21